Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.
The Marketing Paradigm has shifted!
Marketing has shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” excvlusively through mass marketing channels like radio, TV and newspapers. With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined–and YouTube, which gets 300 million visitors a month.
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